Sales Job Seeking Tips
When it comes to tracking jobs in Sales, your cover letter is your personal brand. Use the following advice to make it attention-grabbing.
1. Make sure to include your contact information at the top of your cover letter. The required information includes your city, state, phone number, and email address. You may omit your street address due to privacy and identity theft concerns.
2. List your accomplishments. These are much more meaningful to potential employees than lists of job responsibilities. Make your worth known and bear in mind that you must do one of two things for an employer to prove your value, which is either increasing revenues or decreasing costs.
3. If you are a college student or a recent university graduate, list education before experience. After 12-18 months of work experience, you should list experience before your education.
4. Quantify your experience when possible. Tell employers how much you increased sales, how much money you saved, how many employees you supervised, how many products you represented, etc.
5. Do not emphasize older experience on your cover letter. Any jobs that are more than 15 years old can be mentioned, but list only your job title, employer name, and location for each.
Cover Letter Examples for Sales and Marketing Jobs
When you are writing a cover letter for a position in sales, marketing, or public relations, it's particularly important to do a stellar job of selling yourself. That's because potential employers will very likely see your ability to sell yourself in this letter as a preview for how you'd sell the company (and its products) if you should land the job. Here are a few tips for how to write a strong sales, marketing, or public relations cover letter and what you should include.
Quantify Your Past Achievements
Take the time to make sure your letter includes quantifiable achievements. For instance, you can mention sales volume achieved or surpassed, responses to marketing email blasts, churn ratios optimized, or other measurable successes. Numbers are a great way to show your value.
Format Your Achievements to Make Them Visually “Pop” on the Page
The best way to make your quantifiable achievements catch an employer’s eye on a cover letter is to set these unique accomplishments off from the text with bullets. It is also highly effective to boldface sales numbers or percentages. For example, qualifications I can bring to the table include:
- Consistently growing YOY sales by 20% each year for the last five years;
- Introducing new website SEO strategies that heightened monthly page views from 10,000 to 50,000 within one month.
- Designing and launching a dynamic referral program that increased customer referrals by 60%.
Show Employers How You Would Offer an Advantage
Make it easy for potential employers to see why you would be a good candidate for their team. What are your skills? What would you bring to the company? This is your chance to pitch yourself and make a strong argument for your candidacy. You can discuss achievements in previous positions, as well as mentioning specific markets you would target and goals you would establish if you got the job.
Share Details on Skills
Discuss the skills and credentials that are specifically related to what the employer is seeking in a candidate. Here is more information on marketing skills, and here you'll find relevant skills for people in sales positions.
But aim to discuss your skills in the context of previous achievements — rather than just saying "I'm results driven," give a specific example that demonstrates how you’ve triggered sales growth or increased your client base.
Make It Easy to Read
Avoid long strings of adjectives. If your paragraphs are growing lengthy, consider breaking them up with bullet points to make them easier to scan.
Personalize Your Cover Letter
You wouldn't give the same sales pitch to two different advertisers, right? And, similarly, your marketing strategy would be different if you were targeting millennials or going after baby boomers. Make sure your pitch in the cover letter is calibrated to your audience — write a letter that targets the company and its needs.
Review the examples of sales and marketing related cover letters below to get ideas for your own letters, then customize your letters for each job application, explaining how you are the best qualified candidate.
Your objective is to write a compelling cover letter that highlights your sales achievements, qualifications, and experience.